Via 313 Pizzeria Coming to the Masses

This article was written for Pizza Marketplace.

Compeat customer Via 313 Pizzeria is doubling in size by year’s end!

Fresh off its 2020 investment from Savory Fund, Austin-based Via 313 Pizzeria is doubling in size by year’s end by opening six locations, three of which will be in Utah, where Savory is based.

“My brother (Brandon Hunt) and I started Via 313 10 years ago because we wanted to share the style of pizza we grew up eating and loved, Detroit-style pizza, with the world,” Via 313 Co-founder Zane Hunt said in a company press release. “Austin has shown us that the masses are ready and eager for a unique and tasty pizza experience.”

Since it launched in 2011 with two Austin trailers, the brothers have added three brick-and-mortar restaurants. They’re reaping the benefits of serving Detroit-style pizza, which over the past five years, has seen a 150% increase in menu penetration, according to Datassential.

“Detroit-style pizza is red hot nationally right now, and that is great for awareness, but taking care of people and giving them a high-quality pizza will never go out of style,” said Zane Hunt, who is honored that Savory Fund invested in the chain last year as part of its inaugural $100 million fund.

“It is one of the most exciting times in the pizza industry,” Andrew K. Smith, managing director of Savory Fund. “Over the past decade, there has been a lot of disruption with fast-casual pizza concepts and low-cost pizza options. None have been more interesting, nostalgic, and quality-driven as Via 313.”

As part of Mercato Partners Fund, Savory Fund partners with emerging restaurant brands to deliver financial capital, industry expertise, revenue opportunities, profitability enhancements and location development.

View the original article here.

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