Veggie Grill Debuts Virtual Vegan Concept

This article was featured in Fast Casual Magazine.

Veggie Grill has launched Más Veggies Taqueria, a virtual concept offering only plant-based and planet-friendly food for delivery only. Partnering with plant-based meat provider, Beyond Meat, the menu features tacos, burritos, bowls and nachos made without animal products, T.K. Pillan, Veggie Grill’s co-founder, said in a company press release.

“Veggie Grill is the industry leader in plant-based restaurants and Más Veggies Taqueria is a natural next step for us to advance plant-based eating nationwide and bring a new and exciting experience straight to people’s doorsteps,” Pillan said in the release. “As restaurants nationwide remain closed or are operating with drastically reduced seating capacity for safety reasons, Veggie Grill also seized the opportunity to explore alternative ways to reach these conscious foodies. The virtual Más Veggies Taqueria helps accelerate the plant-based movement while leveraging existing Veggie Grill kitchens nationwide.”

Partnering with delivery platforms including Doordash, Postmates, Uber Eats, and Grubhub, Más Veggies Taqueria will run a delivery-only operation out of all Veggie Grill kitchens for lunch and dinner service, seven days a week.

The virtual restaurant has launched in Hollywood, at the Farmers Market L.A., Pasadena, Long Beach, Boston, New York, and in Downtown Seattle. Other locations across Southern California, Portland and Seattle will follow at the end of January…

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