Torchy’s Tacos Adds Contactless Ordering

This article was written by Anna Wolfe for Hospitality Technology.

Torchy’s Tacos has partnered with CardFree to  roll out online ordering and contactless services at its 83 locations in seven states.

Torchy’s online ordering and on-premise contactless services are now live in Torchy’s locations in Texas, Arkansas, Colorado, Kansas, Louisiana, Missouri and Oklahoma. CardFree’s services streamline and enhance the user experience on the ordering site, which has already resulted in higher order volume as well as a higher average ticket. To add to consumer ease, Torchy’s is also piloting easier curbside pickup with “I’m Here” notifications that can be initiated from the order confirmation. 

The Torchy’s team is taking a consumer-centric approach and thinking about how to make a very experiential brand even richer, says Cardfree. With CardFree’s order at the table feature, diners can add drink orders to the table without having to get back in line, which will add to both customer satisfaction and ticket size. With Text-to-Pay, consumers that call in orders no longer have to give credit card info over the phone or at pickup.  

“We’ve chosen to partner with a mobile platform like CardFree because they have the most comprehensive contact-free solutions in the market for both on and off-premise. We have multiple ways that our guests can access Torchy’s — dine-in, mobile, online ordering as well as phone orders – and CardFree has a contactless solution for each consumer use case so we can meet the needs of our guests,” says Scott Hudler, Chief Marketing Officer for Torchy’s…

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