Chipotle Mexican Grill is dedicating its new “round-up” digital fundraising program to help provide laptops for remote learning students across the United States who don’t have access to laptops.
Consumers ordering food through the company’s digital channels can donate to Kids in Need Foundation by rounding up their change to the next highest dollar. The fundraiser, which will support under-served junior high and high school students, will run through Sept. 27.
Besides laptops, the funds will also be used to help buy school supplies that Chipotle plans to deliver to students in chain branded backpacks stuffed with free meal cards.
“The new digital fundraising program is another example of our relentless push to replicate the Chipotle restaurant experience digitally,” Curt Garner, chief technology officer, said in a statement. “Customers can now contribute to impactful organizations in their community through delivery and pick-up orders.”