Brand, Culture and CUC 2017- Why Rock Stars, Navy Seals and Giving Back are Important

By Kristi Turner, CMO of Compeat

Like we always say, October is our favorite time of the year. It is that once a year event that we get to bring hundreds of our customers together from across the nation to share best practices and network with other Compeat Users, attend enlightening training workshops and round table sessions, learn about upcoming releases, and of course have some fun in the Live Music Capital of the World.

This year we are even MORE excited for CUC because we have added a couple rock star speakers and a give back session we are so proud to be a part of. We have the honor of having two of the restaurant industry’s top VIPs as speakers – Hard Rock Café Culture rock star Jim Knight,  and philanthropic rock star and BTC Co-founder, Amanda Hite. These are two human beings I love and admire dearly. Both have made their impact on our industry with their message of creating great work cultures and giving back to the industry that gave them their start.


Jim Knight & Amanda Hite | CUC17


For many of us, including myself and 70% of Compeat and Ctuit employees, the restaurant industry was our first job- where we learned customer service, thinking on our feet, handling cash and working the bad shifts in order to get the good shifts. The restaurant industry taught us how to run a business. It is the greatest first job anyone can have.

I have been surrounded by the restaurant industry my whole life- from helping my grandmother at her infamous Katty’s Korner in Kingsport Tennessee to working as a waitress at my neighbors’ Piggie Park Barbeque in Cayce South Carolina. It didn’t stop there. The original Outback Steakhouse in Tampa Florida helped pay my college bills- as a server, hostess, trainer and bartender. Then as fate would have it, my husband invested and owned two Fat Tuesdays in Clearwater and Tampa during our first years of marriage. Thinking my restaurant days were behind me as I started my marketing career in SaaS technology, I surprisingly found myself back in the restaurant industry as a marketing executive for restaurant software technology companies like HotSchedules, Schoox and now Compeat and Ctuit.

For most of us the connection to restaurants goes even deeper than work experience. Restaurants reflect some of our greatest life memories – first date, girls’ night out, sports game viewing, birthdays, anniversaries, promotions, and team celebrations. We go to restaurants to be served, to relax and to celebrate. So the opportunity to give back to this industry that has given us all so much is an honor. At CUC, we are thrilled for the opportunity to give back by bringing awareness to Share our Strength No Kid Hungry during Amanda Hite’s keynote session. No Kid Hungry’s mission is to stop childhood hunger in America- a mission we can all get behind.

Restaurants have been a key factor in No Kid Hungry’s success. Every year in September, tens of thousands of restaurants around the country join Dine Out for No Kid Hungry to end childhood hunger in America. Dine Out for No Kid Hungry is embraced by the food service industry as the charity to unite behind, proving that feeding people for a living is more than a profession – it’s a passion. We encourage all restaurants to join the Dine Out in September by clicking here. But if you miss September, remember Dine Out for No Kid Hungry is a year round event.


No Kid Hungry


Two of our rock star key note speakers will be sharing their stories and experiences in the restaurant industry during CUC. Amanda Hite, longtime advocate of No Kid Hungry, will be speaking about her personal childhood experience and the many ways we can all get involved with No Kid Hungry. Her inspiration, passion and authenticity is contagious. And if that’s not enough, Jim Knight will have us all pumped up with his stories of building great cultures and the powerful rewards every organization can expect. His story will inspire us all to dedicate time and energy to building great cultures.

We not only have rock stars but we also have Navy Seal and NFL Veteran, Clint Bruce, back by popular demand as one of our keynote speakers for CUC 2017. Clint has two companies and a foundation that tirelessly give back to our Veterans their families, true heroes for us all.

Great companies and great brands have great cultures and always give back to the industry they serve. At Compeat, we are honored and humbled to serve those who serve others. Being a part of the restaurant industry is a unique opportunity that we never take lightly. We get to design software with 17 years of best practices and deliver products that positively impact our customers’ bottom line. It just doesn’t get any better than that.

Join us for CUC 2017 Oct 9th-11th at the fabulous JW Marriott in Austin, Texas. It’s going to be epic.


Kristi Turner, CMO
Kristi Turner, CMO of Compeat

Kristi oversees product marketing strategy, competitive positioning, brand awareness, digital presence, customer retention, lead generation, inside sales, and internal and external communications at Compeat. With over 27 years of domestic and international strategic business and marketing experience, Kristi has a successful track record for building scalable SaaS revenue growth, empowering employee cultures and customer centric marketing strategies.